Open to 5 founding clients
Founding clients · Custom website design + build
A website that makes you the obvious option
I design and build the custom website that makes the right person choose you — full custom, end to end. Right now I’m taking just five founding clients at a founder rate from $1,400, in exchange for the right to show off the work.
- Spots
- Five
- Rate
- From $1,400
- In return
- Case study
- Timing
- While open
A few sites that change everything. Not a hundred that change nothing.
The problem
When everything looks the same, the only thing left to compare is price.
Open five businesses in your category and they blur into one — same template, same stock photo, same “quality you can trust.” Price is the one race you don’t want to win. A founding build is how you stop being compared.
The deal
A real website, at a real discount
You get the whole build — the same work I’ll charge full price for once these case studies are written.
- A founder rate. Founding builds start at $1,400 — below standard, fixed up front, locked in.
- The whole site. Strategy, design, the words and the build — one person, end to end.
- One honest trade. You said yes while it was early; you let me show off what we made.
The fastest way to earn the next client is to make the last one undeniable — so you get my full attention, and I get proof. Fair trade.
The website
What the build includes
A site that converts
Built around one action — turning the right visitor into a booked job.
Design that won’t blend in
A custom look made for you — not another template the next business is also using.
Copy that does the selling
Design and words written as one job, because they are one job.
Quick, and search-ready
Built fast and clean, with the SEO groundwork baked in from day one.
A founder rate
Below standard, fixed up front, locked for the build. The reward for getting in early.
Built by one person
The person you talk to is the person who builds it. No account manager, no middle layer.
When you’re ready
Want to pour fuel on it?
The site comes first. Once it’s converting, I can point traffic at it — optional, only when you want it, and never bundled in to pad the bill.
Meta ads
Paid distribution aimed at a site already built to convert.
SEO / GEO
Show up in search and AI answers, where buying decisions now start.
Read this honestly
Is this you?
A founding spot fits if…
- You’ve got a real business and you’re ready to look like the obvious option.
- You can move when I move — a real conversation, quick decisions, a bit of access.
- You’re proud of the work and happy for it to become a case study.
- You want one person to own the whole thing, not an agency to manage.
It’s not the move if…
- You want the cheapest site and nothing else — a founder rate isn’t free.
- You need a logo by Friday. This is a full build, not a quick fix.
- You can’t share the work. The case study is the trade.
- You’re shopping ten freelancers on price. That’s the one race I don’t run.
Sound like you? Claim one of the five spots.
Four steps
How it goes from here
Apply
Send the short version above. I read every one myself — no bots, no funnel.Honest read
If a spot fits, we get on a call. You leave with a clear, fixed price. If it’s not a fit, I say so.Build
I design and build the whole thing — look, structure and words as one job. You sign off before it ships.Launch
We ship it, I make sure it performs — and it becomes the case study that earns the next one.A real discount for the right to be proud of the work.
Getting in early
The first full case studies are being written right now — so you get the focus of someone whose name is on every detail. No false scarcity: I’m taking just five founding clients, and when those spots are full, applications close until I clear them.
Questions
Before you apply
Do you only build websites?
The website is the core of what I do — and it’s what the founding offer is built around. I also run Meta ads and handle SEO / GEO when you want traffic pointed at it, but those are optional add-ons. The site comes first; distribution comes when it’s ready to convert.
What does “founding client” mean?
You’re one of a small first group I build for at a founder rate, while the work is still new. In exchange, I get to write it up as a case study. That’s the whole trade — a real discount for the right to be proud of the work.
What does it cost?
Founding builds start at $1,400 — below my standard rate. The exact figure depends on scope, but you get one clear fixed number on the first call. No creeping invoices, no surprises.
How long does it take?
Most sites run a few weeks from the first call to launch. I move quickly without rushing the parts that matter.
Do you work remotely?
Yes. The work happens wherever you are — built to travel. We do it all over a call and a shared doc or two.
Is the scarcity real?
Yes. I take a handful at a time because I do the whole thing myself — design, words, build, ads. When the slots are full, applications close until I clear them. No fake countdown timers.
What do you need from me?
Less than you’d think. A real conversation up front, a bit of access to your business, the case-study rights — and trust in the process. I handle the rest.
What if I’m not chosen?
You’ll still get an honest read and a clear next step. If we’re not a fit, I’ll tell you straight and point you somewhere better. No hard sell, ever.
One honest trade. Let’s build something worth showing off.
You’re not hiring an agency. You’re hiring me — the person who designs your site, builds it, and answers when you need a change. Get in while it’s early, at a founder rate from $1,400. If I’m the right fit, I’ll show you exactly how. If I’m not, I’ll point you somewhere better.
No obligation and no hard sell. Worst case, you leave with a clear plan and an honest read.