The journal
The whole climb
Photographer, videographer and marketer building a studio, a brand and a life — and putting a camera on all of it. The wins, the scrapped ideas, the faith and the reps. This is the loud half, saying the quiet parts out loud.
Saying the quiet parts out loud.
What lives here
Photography, video and the memos
The camera, video and content side of everything I do — documenting the build, the honest version of building in public, and the memos, where I write down what I’m learning before I lose it. Want the polished business result? See the portfolio. Want to watch it get made? You’re in the right place.
Video & photography
The build on camera — new uploads as they happen.
The memos
One weekly email of what I’m learning.
Building in public
The honest version — the wins and the misses.
The person behind it
Who’s writing this
I’m Mikey. Grew up in a small town outside Pittsburgh with a front-row seat to a lot of different lives and a dad who built a hockey rink in the backyard. I started young, went all in early and got good — and I’ve been stacking reps ever since.
Faith comes first, family next and the work after that — in that order. I out-care and out-work the gap, and I never settle for the last feeling of “content.” Always grateful, never content.
The memos
Memos to myself
One email a week — the notes I write to myself about building a business, faith, discipline and whatever I’m still figuring out. If it helped me, maybe it helps you.
No spam, leave whenever. One email a week — that’s the deal.
- One usable idea on creative, business or discipline you can act on this week
- The honest version of building this thing — the wins and the parts that didn’t work
- What’s working right now in design, marketing and content
- A reminder to show up on the days you don’t feel like it. I need it too
Recent memos
Faith first, then the business
Building something that matters without letting it become the thing you worship.
Taste is the last moat
When AI can make anything, knowing what’s worth making is the whole edge.
Grateful for the start, never the finish
Honoring where you came from without mistaking it for where you stop.
A few recent memos — subscribe to catch the next one.